On April 7, the marketing Symposium of remote stock 2025 Direct stores was successfully held. Heads of Direct stores across the country, representatives of the company's management and core business departments gathered together to discuss marketing strategies and seek common development around the theme of "deepening collaboration and empowering the front line", injecting strong momentum into the high-quality development of direct store business.
In recent years, direct marketing channels, as an important part of the company's strategic layout, have made outstanding contributions to the company's performance growth. Direct stores are not only an important window for the company to get close to the market and serve customers, but also a key link for the transmission of brand value. This symposium is an important opportunity for the company and its direct stores to "go two-way". Through experience sharing and policy collision, it will gather wisdom and stimulate vitality for the sustainable development of direct store business.
Empowering front line Combat: new product training and policy interpretation
01 new product training, technical pilot
At the meeting, deputy general manager jiangzhongming brought special training on new products. He introduced the company's new products in detail, and helped the direct store team accurately grasp the product advantages through technical parameter analysis, application scenario demonstration and competitive product comparison.
02 comprehensively support and jointly promote development
The person in charge of the marketing service department interpreted the business policies of the direct sales stores on site, and defined the company's enabling direction for the direct sales stores from three dimensions:
1. Resource support: the company will deepen the marketing linkage with Direct stores, optimize the regional advertising strategy, form a national one game market offensive, and jointly enhance the brand influence;
2. Management specification: the company will improve the standardized operation system, strengthen the talent training plan, implement scientific performance appraisal, simplify the business process, and provide more efficient management support for Direct stores;
3. Service optimization: the company will upgrade customer service standards, establish a rapid response mechanism, provide customized solutions, ensure efficient and safe delivery of goods, and comprehensively improve customer satisfaction.
Listen to the voice of the front line: collision sparks and win-win discussion
In the opinion solicitation session, the principals of the direct stores spoke enthusiastically and put forward various practical suggestions in combination with the characteristics of the regional market. The company's management responded on the spot and promised to discuss item by item and include them in the optimization list to ensure that "problems are fed back and suggestions are implemented".
Direct stores are not only an important bridge between remote shares and customers, but also an important support for the implementation of the company's strategy. In the future, the company will take this symposium as an opportunity to establish a more unblocked communication channel, so that the policy is more in line with the actual demand and the service is closer to the market changes, and work together with all direct store partners for win-win results!
This symposium is not only a blend of ideas, but also a cohesion of action. With customer demand as the guide and front-line development as the center, remote stock will continue to work together with its direct store partners to write a new chapter of high-quality development through comprehensive and multi-level upgrading measures!