On January 31st, Yuancheng Holdings held the 2023 Marketing Conference and the 2022 Marketing Summary and Commendation Conference. All marketing managers and senior management personnel of the company attended the meeting, and Chairman Tang Xingliang attended the meeting and delivered a speech.

Marketing Work Summary Report

Vice General Manager Shen Jianpeng reported on the company's 2022 marketing work and 2023 marketing plan. Shen Jianpeng pointed out that while solidly developing the market, we must shoulder new tasks and missions. The focus of work in 2023 is to make every effort to build the marketing system and the company's brand.

Advanced Marketing Personnel Award Ceremony

 

 

 

Sales Elite

Speech by the General Manager

Sun Zhenhua first expressed his concern and gratitude to all the marketing personnel who are fighting on the front line. He emphasized that in 2023, the main focus will be on market development and brand building after the opening up of the epidemic. Without a market, there can be no factories. Marketing work has always been the core of company operations, and marketing personnel must steadfastly strive and move forward towards the economic goals for 2023. All marketers must have the ambition and determination to never fail to achieve their goals, as the saying goes, 'All efforts are invincible, and all actions of the masses are accomplished.'.

Chairman's speech

At the meeting, Tang Xingliang sent New Year's wishes and greetings to all attendees, and also expressed affirmation and congratulations on the impressive results achieved in marketing work in 2022. Subsequently, Tang Xingliang introduced the important measures of the company's 2023 plan to the conference and made several requirements and hopes for all marketing personnel, giving everyone encouragement and support.

1. Take responsibility, conscientiously implement, and pursue efficiency

To enhance execution, decision-making, and cohesion with a pragmatic spirit, and achieve high-quality development of the marketing team. Corresponding work methods and strategies need to be developed for each task and stage, and feedback information needs to be collected and tracked to ensure that arrows are not fired in vain and that they are thrown with a resounding sound.

2. Be positive and optimistic, strive for unity, and become a role model

In the new industry situation, all marketing personnel should work together to overcome difficulties, create models and become role models, transform past thinking and methods to meet new challenges, and achieve vision, responsibility, and direction, working together to create more brilliant performance.

3. Have a keen sense of touch, pay attention to trends, and seize opportunities

Marketers should always pay attention to the development dynamics of the market and detect them in a timely manner. Not only should we cultivate a pair of eyes that are good at discovering opportunities, but we should also cultivate a heart that dares to seize opportunities. Everything should be market-oriented, encountering new opportunities in crisis and opening up new opportunities in change.

4. Excellent character, integrity and reliability, firm goals

Marketing work should be based on integrity, meticulous and responsible. At the same time, it is necessary to cultivate strong psychological qualities, in addition to stress resistance and psychological endurance, as well as psychological acceptance ability. There should always be a fire in the heart and a breath in the chest, so that we can break through the darkness and welcome the dawn.

The wind is strong enough to set sail and break through the waves, but the road ahead is even more arduous and requires swift action. At present, it is a critical moment for strategic planning and layout. We must firmly establish the concept of "starting is a decisive battle, starting is a sprint", plan early, speak and act, work hard, focus on the company's development blueprint, grow tenaciously in challenges, move forward resolutely in changes, win the new year's tough battle, help the company set sail, and win 2023!